Brands laid bare using market research for evidence-based brand management /
Guardado en:
| Hovedforfatter: | |
|---|---|
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2005.
|
| Fag: | |
| Online adgang: | https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/177654 Ver en el OPAC |
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| 005 | 20200520144314.0 | ||
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| 008 | 050516s2005 enka s 001 0 eng d | ||
| 020 | |z 0470012838 | ||
| 035 | |a (OCoLC)59258369 | ||
| 040 | |a FINmELB |c FINmELB |d FINmELB | ||
| 050 | 4 | |a HD69.B7 |b F67 2005 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Ford, Kevin. | |
| 245 | 1 | 0 | |a Brands laid bare |h [electronic resource] : |b using market research for evidence-based brand management / |c Kevin Ford. |
| 260 | |a Chichester, West Sussex, England ; Hoboken, NJ : |b John Wiley & Sons, |c c2005. | ||
| 300 | |a viii, 158 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/177654 |
| 950 | |a eLibro English | ||