Trade-in marketing strategies in gaming industry: The effect of digital transformation

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Dades bibliogràfiques
Publicat a:	Electronic Markets vol. 35, no. 1 (Dec 2025), p. 58
Autor principal:	Feng, Zhangwei
Altres autors:	Luo, Na, Wu, Sihong, Yan, Zheng Joseph
Publicat:	Springer Nature B.V.
Matèries:	Consumer behavior Computer & video games Games Companies Government Policy making Multiple objective analysis Corporate profits Consumers Government subsidies Optimization models Subsidies Value creation Market segments Marketing Transformation Digital transformation Sustainability Preferences Optimization Literature reviews Digital technology Market strategy Circular economy Trade Strategies Mathematical models Economic
Accés en línia:	Citation/Abstract Full Text Full Text - PDF
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