Trade-in marketing strategies in gaming industry: The effect of digital transformation

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Bibliografski detalji
Izdano u:	Electronic Markets vol. 35, no. 1 (Dec 2025), p. 58
Glavni autor:	Feng, Zhangwei
Daljnji autori:	Luo, Na, Wu, Sihong, Yan, Zheng Joseph
Izdano:	Springer Nature B.V.
Teme:	Consumer behavior Computer & video games Games Companies Government Policy making Multiple objective analysis Corporate profits Consumers Government subsidies Optimization models Subsidies Value creation Market segments Marketing Transformation Digital transformation Sustainability Preferences Optimization Literature reviews Digital technology Market strategy Circular economy Trade Strategies Mathematical models Economic
Online pristup:	Citation/Abstract Full Text Full Text - PDF
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