Trade-in marketing strategies in gaming industry: The effect of digital transformation

Saved in:

Bibliographic Details
Published in:	Electronic Markets vol. 35, no. 1 (Dec 2025), p. 58
Main Author:	Feng, Zhangwei
Other Authors:	Luo, Na, Wu, Sihong, Yan, Zheng Joseph
Published:	Springer Nature B.V.
Subjects:	Consumer behavior Computer & video games Games Companies Government Policy making Multiple objective analysis Corporate profits Consumers Government subsidies Optimization models Subsidies Value creation Market segments Marketing Transformation Digital transformation Sustainability Preferences Optimization Literature reviews Digital technology Market strategy Circular economy Trade Strategies Mathematical models Economic
Online Access:	Citation/Abstract Full Text Full Text - PDF
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!