Trade-in marketing strategies in gaming industry: The effect of digital transformation

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Publié dans:	Electronic Markets vol. 35, no. 1 (Dec 2025), p. 58
Auteur principal:	Feng, Zhangwei
Autres auteurs:	Luo, Na, Wu, Sihong, Yan, Zheng Joseph
Publié:	Springer Nature B.V.
Sujets:	Consumer behavior Computer & video games Games Companies Government Policy making Multiple objective analysis Corporate profits Consumers Government subsidies Optimization models Subsidies Value creation Market segments Marketing Transformation Digital transformation Sustainability Preferences Optimization Literature reviews Digital technology Market strategy Circular economy Trade Strategies Mathematical models Economic
Accès en ligne:	Citation/Abstract Full Text Full Text - PDF
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