Trade-in marketing strategies in gaming industry: The effect of digital transformation

Salvato in:

Dettagli Bibliografici
Pubblicato in:	Electronic Markets vol. 35, no. 1 (Dec 2025), p. 58
Autore principale:	Feng, Zhangwei
Altri autori:	Luo, Na, Wu, Sihong, Yan, Zheng Joseph
Pubblicazione:	Springer Nature B.V.
Soggetti:	Consumer behavior Computer & video games Games Companies Government Policy making Multiple objective analysis Corporate profits Consumers Government subsidies Optimization models Subsidies Value creation Market segments Marketing Transformation Digital transformation Sustainability Preferences Optimization Literature reviews Digital technology Market strategy Circular economy Trade Strategies Mathematical models Economic
Accesso online:	Citation/Abstract Full Text Full Text - PDF
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Lascia un commento!