Trade-in marketing strategies in gaming industry: The effect of digital transformation

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Detalhes bibliográficos
Publicado no:	Electronic Markets vol. 35, no. 1 (Dec 2025), p. 58
Autor principal:	Feng, Zhangwei
Outros Autores:	Luo, Na, Wu, Sihong, Yan, Zheng Joseph
Publicado em:	Springer Nature B.V.
Assuntos:	Consumer behavior Computer & video games Games Companies Government Policy making Multiple objective analysis Corporate profits Consumers Government subsidies Optimization models Subsidies Value creation Market segments Marketing Transformation Digital transformation Sustainability Preferences Optimization Literature reviews Digital technology Market strategy Circular economy Trade Strategies Mathematical models Economic
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