Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

Ítems similars

• Connective branding : building brand equity in a demanding world /
  per: Fisher-Buttinger, Claudia
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• The brand gym a practical workout to gain and retain brand leadership /
  per: Taylor, David, 1964-
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• The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
  per: Salinas, Gabriela
  Publicat: (2009)
• Brands laid bare using market research for evidence-based brand management /
  per: Ford, Kevin
  Publicat: (2005)
• Brand relevance : making competitors irrelevant /
  per: Aaker, David A.
  Publicat: (2011)