Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

Lignende værker

• Connective branding : building brand equity in a demanding world /
  af: Fisher-Buttinger, Claudia
  Udgivet: (2008)
• The brand gym a practical workout to gain and retain brand leadership /
  af: Taylor, David, 1964-
  Udgivet: (2010)
• The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
  af: Salinas, Gabriela
  Udgivet: (2009)
• Brands laid bare using market research for evidence-based brand management /
  af: Ford, Kevin
  Udgivet: (2005)
• Brand relevance : making competitors irrelevant /
  af: Aaker, David A.
  Udgivet: (2011)