Relationship Marketing and Customer Loyalty among Deposit- Taking SACCOS in Western Kenya: The Moderating Role of Digital Platforms

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Bibliográfalaš dieđut
Publikašuvnnas:	International Journal of Finance & Banking Studies vol. 13, no. 4 (2024), p. 19
Váldodahkki:	Akinyi, Vivienne
Eará dahkkit:	Wanjere, Dishon, Simiyu, Edwin Jairus
Almmustuhtton:	Society for the Study of Business and Finance
Fáttát:	Central Bank of Kenya Kenya Tanzania Customer services Brand loyalty Pilot projects Hypotheses Relationship marketing Loyalty programs Social networks Sustainability Computer platforms Retention Literature reviews Central banks Customization Microfinance Financial services Financial institutions Banking Customer relations Market strategy
Liŋkkat:	Citation/Abstract Full Text Full Text - PDF
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