Relationship Marketing and Customer Loyalty among Deposit- Taking SACCOS in Western Kenya: The Moderating Role of Digital Platforms

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Detalhes bibliográficos
Publicado no:	International Journal of Finance & Banking Studies vol. 13, no. 4 (2024), p. 19
Autor principal:	Akinyi, Vivienne
Outros Autores:	Wanjere, Dishon, Simiyu, Edwin Jairus
Publicado em:	Society for the Study of Business and Finance
Assuntos:	Central Bank of Kenya Kenya Tanzania Customer services Brand loyalty Pilot projects Hypotheses Relationship marketing Loyalty programs Social networks Sustainability Computer platforms Retention Literature reviews Central banks Customization Microfinance Financial services Financial institutions Banking Customer relations Market strategy
Acesso em linha:	Citation/Abstract Full Text Full Text - PDF
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