Relationship Marketing and Customer Loyalty among Deposit- Taking SACCOS in Western Kenya: The Moderating Role of Digital Platforms

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Pubblicato in:	International Journal of Finance & Banking Studies vol. 13, no. 4 (2024), p. 19
Autore principale:	Akinyi, Vivienne
Altri autori:	Wanjere, Dishon, Simiyu, Edwin Jairus
Pubblicazione:	Society for the Study of Business and Finance
Soggetti:	Central Bank of Kenya Kenya Tanzania Customer services Brand loyalty Pilot projects Hypotheses Relationship marketing Loyalty programs Social networks Sustainability Computer platforms Retention Literature reviews Central banks Customization Microfinance Financial services Financial institutions Banking Customer relations Market strategy
Accesso online:	Citation/Abstract Full Text Full Text - PDF
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