Relationship Marketing and Customer Loyalty among Deposit- Taking SACCOS in Western Kenya: The Moderating Role of Digital Platforms

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	International Journal of Finance & Banking Studies vol. 13, no. 4 (2024), p. 19
1. Verfasser:	Akinyi, Vivienne
Weitere Verfasser:	Wanjere, Dishon, Simiyu, Edwin Jairus
Veröffentlicht:	Society for the Study of Business and Finance
Schlagworte:	Central Bank of Kenya Kenya Tanzania Customer services Brand loyalty Pilot projects Hypotheses Relationship marketing Loyalty programs Social networks Sustainability Computer platforms Retention Literature reviews Central banks Customization Microfinance Financial services Financial institutions Banking Customer relations Market strategy
Online-Zugang:	Citation/Abstract Full Text Full Text - PDF
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!

Schreiben Sie den ersten Kommentar!