Relationship Marketing and Customer Loyalty among Deposit- Taking SACCOS in Western Kenya: The Moderating Role of Digital Platforms

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書誌詳細
出版年:	International Journal of Finance & Banking Studies vol. 13, no. 4 (2024), p. 19
第一著者:	Akinyi, Vivienne
その他の著者:	Wanjere, Dishon, Simiyu, Edwin Jairus
出版事項:	Society for the Study of Business and Finance
主題:	Central Bank of Kenya Kenya Tanzania Customer services Brand loyalty Pilot projects Hypotheses Relationship marketing Loyalty programs Social networks Sustainability Computer platforms Retention Literature reviews Central banks Customization Microfinance Financial services Financial institutions Banking Customer relations Market strategy
オンライン･アクセス:	Citation/Abstract Full Text Full Text - PDF
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