Relationship Marketing and Customer Loyalty among Deposit- Taking SACCOS in Western Kenya: The Moderating Role of Digital Platforms

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I whakaputaina i:	International Journal of Finance & Banking Studies vol. 13, no. 4 (2024), p. 19
Kaituhi matua:	Akinyi, Vivienne
Ētahi atu kaituhi:	Wanjere, Dishon, Simiyu, Edwin Jairus
I whakaputaina:	Society for the Study of Business and Finance
Ngā marau:	Central Bank of Kenya Kenya Tanzania Customer services Brand loyalty Pilot projects Hypotheses Relationship marketing Loyalty programs Social networks Sustainability Computer platforms Retention Literature reviews Central banks Customization Microfinance Financial services Financial institutions Banking Customer relations Market strategy
Urunga tuihono:	Citation/Abstract Full Text Full Text - PDF
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