Relationship Marketing and Customer Loyalty among Deposit- Taking SACCOS in Western Kenya: The Moderating Role of Digital Platforms

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Dades bibliogràfiques
Publicat a:	International Journal of Finance & Banking Studies vol. 13, no. 4 (2024), p. 19
Autor principal:	Akinyi, Vivienne
Altres autors:	Wanjere, Dishon, Simiyu, Edwin Jairus
Publicat:	Society for the Study of Business and Finance
Matèries:	Central Bank of Kenya Kenya Tanzania Customer services Brand loyalty Pilot projects Hypotheses Relationship marketing Loyalty programs Social networks Sustainability Computer platforms Retention Literature reviews Central banks Customization Microfinance Financial services Financial institutions Banking Customer relations Market strategy
Accés en línia:	Citation/Abstract Full Text Full Text - PDF
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