Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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Dades bibliogràfiques
Publicat a:	Internet Research vol. 35, no. 1 (2025), p. 178-210
Autor principal:	Xu, Xiaoyu
Altres autors:	Jia, Qingdan, Syed Muhammad Usman Tayyab
Publicat:	Emerald Group Publishing Limited
Matèries:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
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