Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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Bibliografiske detaljer
Udgivet i:	Internet Research vol. 35, no. 1 (2025), p. 178-210
Hovedforfatter:	Xu, Xiaoyu
Andre forfattere:	Jia, Qingdan, Syed Muhammad Usman Tayyab
Udgivet:	Emerald Group Publishing Limited
Fag:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
Online adgang:	Citation/Abstract Full Text Full Text - PDF
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