Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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Pubblicato in:	Internet Research vol. 35, no. 1 (2025), p. 178-210
Autore principale:	Xu, Xiaoyu
Altri autori:	Jia, Qingdan, Syed Muhammad Usman Tayyab
Pubblicazione:	Emerald Group Publishing Limited
Soggetti:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
Accesso online:	Citation/Abstract Full Text Full Text - PDF
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