Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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Detalles Bibliográficos
Publicado en:	Internet Research vol. 35, no. 1 (2025), p. 178-210
Autor Principal:	Xu, Xiaoyu
Outros autores:	Jia, Qingdan, Syed Muhammad Usman Tayyab
Publicado:	Emerald Group Publishing Limited
Materias:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
Acceso en liña:	Citation/Abstract Full Text Full Text - PDF
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