Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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I whakaputaina i:	Internet Research vol. 35, no. 1 (2025), p. 178-210
Kaituhi matua:	Xu, Xiaoyu
Ētahi atu kaituhi:	Jia, Qingdan, Syed Muhammad Usman Tayyab
I whakaputaina:	Emerald Group Publishing Limited
Ngā marau:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
Urunga tuihono:	Citation/Abstract Full Text Full Text - PDF
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