Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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Опубликовано в::	Internet Research vol. 35, no. 1 (2025), p. 178-210
Главный автор:	Xu, Xiaoyu
Другие авторы:	Jia, Qingdan, Syed Muhammad Usman Tayyab
Опубликовано:	Emerald Group Publishing Limited
Предметы:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
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