Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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Publié dans:	Internet Research vol. 35, no. 1 (2025), p. 178-210
Auteur principal:	Xu, Xiaoyu
Autres auteurs:	Jia, Qingdan, Syed Muhammad Usman Tayyab
Publié:	Emerald Group Publishing Limited
Sujets:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
Accès en ligne:	Citation/Abstract Full Text Full Text - PDF
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