Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

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書目詳細資料
發表在:	Internet Research vol. 35, no. 1 (2025), p. 178-210
主要作者:	Xu, Xiaoyu
其他作者:	Jia, Qingdan, Syed Muhammad Usman Tayyab
出版:	Emerald Group Publishing Limited
主題:	Augmented reality Behavior Data processing Shopping Fuzzy sets Decision making Qualitative analysis Consumers Technology Acceptance Model Information processing Electronic commerce Retailing Reality Retail industry Sales Comparative analysis Elaboration Structural equation modeling Cues Methodological approaches Augmentation Merchandise Information Physical Environment Literature Reviews Structural Equation Models Influence of Technology Researchers Database Management Systems
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