Determinants of Chatbot Brand Trust in the Adoption of Generative Artificial Intelligence in Higher Education

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Bibliographische Detailangaben
Veröffentlicht in:	Education Sciences vol. 15, no. 10 (2025), p. 1389-1413
1. Verfasser:	Falebita, Oluwanife Segun
Weitere Verfasser:	Abah Joshua Abah, Ayoola, Asanre Akorede, Abiodun Taiwo Oluwadayo, Ayanwale, Musa Adekunle, Ayanwoye, Olubunmi Kayode
Veröffentlicht:	MDPI AG
Schlagworte:	Behavior Higher education Accuracy Educational technology University students Distance learning Generative artificial intelligence Chatbots Personalized learning Decision making Technology Acceptance Model Attitudes Structural equation modeling Policy making Brands Literature Reviews Influence of Technology Educational Change Access to Information Beliefs Intention Educational Objectives Electronic Learning Artificial Intelligence Data Analysis Social Influences Outcomes of Education Language Processing Learner Engagement
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