Determinants of Chatbot Brand Trust in the Adoption of Generative Artificial Intelligence in Higher Education

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Bibliografiset tiedot
Julkaisussa:	Education Sciences vol. 15, no. 10 (2025), p. 1389-1413
Päätekijä:	Falebita, Oluwanife Segun
Muut tekijät:	Abah Joshua Abah, Ayoola, Asanre Akorede, Abiodun Taiwo Oluwadayo, Ayanwale, Musa Adekunle, Ayanwoye, Olubunmi Kayode
Julkaistu:	MDPI AG
Aiheet:	Behavior Higher education Accuracy Educational technology University students Distance learning Generative artificial intelligence Chatbots Personalized learning Decision making Technology Acceptance Model Attitudes Structural equation modeling Policy making Brands Literature Reviews Influence of Technology Educational Change Access to Information Beliefs Intention Educational Objectives Electronic Learning Artificial Intelligence Data Analysis Social Influences Outcomes of Education Language Processing Learner Engagement
Linkit:	Citation/Abstract Full Text + Graphics Full Text - PDF
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