Determinants of Chatbot Brand Trust in the Adoption of Generative Artificial Intelligence in Higher Education

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Publié dans:	Education Sciences vol. 15, no. 10 (2025), p. 1389-1413
Auteur principal:	Falebita, Oluwanife Segun
Autres auteurs:	Abah Joshua Abah, Ayoola, Asanre Akorede, Abiodun Taiwo Oluwadayo, Ayanwale, Musa Adekunle, Ayanwoye, Olubunmi Kayode
Publié:	MDPI AG
Sujets:	Behavior Higher education Accuracy Educational technology University students Distance learning Generative artificial intelligence Chatbots Personalized learning Decision making Technology Acceptance Model Attitudes Structural equation modeling Policy making Brands Literature Reviews Influence of Technology Educational Change Access to Information Beliefs Intention Educational Objectives Electronic Learning Artificial Intelligence Data Analysis Social Influences Outcomes of Education Language Processing Learner Engagement
Accès en ligne:	Citation/Abstract Full Text + Graphics Full Text - PDF
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