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Determinants of Chatbot Brand Trust in the Adoption of Generative Artificial Intelligence in Higher Education

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Pubblicato in:Education Sciences vol. 15, no. 10 (2025), p. 1389-1413
Autore principale: Falebita, Oluwanife Segun
Altri autori: Abah Joshua Abah, Ayoola, Asanre Akorede, Abiodun Taiwo Oluwadayo, Ayanwale, Musa Adekunle, Ayanwoye, Olubunmi Kayode
Pubblicazione:
MDPI AG
Soggetti:
Behavior
Higher education
Accuracy
Educational technology
University students
Distance learning
Generative artificial intelligence
Chatbots
Personalized learning
Decision making
Technology Acceptance Model
Attitudes
Structural equation modeling
Policy making
Brands
Literature Reviews
Influence of Technology
Educational Change
Access to Information
Beliefs
Intention
Educational Objectives
Electronic Learning
Artificial Intelligence
Data Analysis
Social Influences
Outcomes of Education
Language Processing
Learner Engagement
Accesso online:Citation/Abstract
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