Determinants of Chatbot Brand Trust in the Adoption of Generative Artificial Intelligence in Higher Education

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Detalhes bibliográficos
Publicado no:	Education Sciences vol. 15, no. 10 (2025), p. 1389-1413
Autor principal:	Falebita, Oluwanife Segun
Outros Autores:	Abah Joshua Abah, Ayoola, Asanre Akorede, Abiodun Taiwo Oluwadayo, Ayanwale, Musa Adekunle, Ayanwoye, Olubunmi Kayode
Publicado em:	MDPI AG
Assuntos:	Behavior Higher education Accuracy Educational technology University students Distance learning Generative artificial intelligence Chatbots Personalized learning Decision making Technology Acceptance Model Attitudes Structural equation modeling Policy making Brands Literature Reviews Influence of Technology Educational Change Access to Information Beliefs Intention Educational Objectives Electronic Learning Artificial Intelligence Data Analysis Social Influences Outcomes of Education Language Processing Learner Engagement
Acesso em linha:	Citation/Abstract Full Text + Graphics Full Text - PDF
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