ENHANCING CUSTOMER RETENTION IN THE MOBILE INDUSTRY: A PROBLEM-SOLVING APPROACH

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Bibliographic Details
Published in:	Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior vol. 38, no. 1 (2025), p. 149-169
Main Author:	Savard, Martin
Other Authors:	Telahigue, Issam
Published:	Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Subjects:	Problem solving Customer services Complaints Marketing Brand loyalty User behavior Customer satisfaction Regression analysis Testing laboratories Telecommunications industry Employees Social networks Market research Variables Customer retention Market strategy Customer relations
Online Access:	Citation/Abstract Full Text Full Text - PDF
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