ENHANCING CUSTOMER RETENTION IN THE MOBILE INDUSTRY: A PROBLEM-SOLVING APPROACH

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Publié dans:	Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior vol. 38, no. 1 (2025), p. 149-169
Auteur principal:	Savard, Martin
Autres auteurs:	Telahigue, Issam
Publié:	Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Sujets:	Problem solving Customer services Complaints Marketing Brand loyalty User behavior Customer satisfaction Regression analysis Testing laboratories Telecommunications industry Employees Social networks Market research Variables Customer retention Market strategy Customer relations
Accès en ligne:	Citation/Abstract Full Text Full Text - PDF
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