ENHANCING CUSTOMER RETENTION IN THE MOBILE INDUSTRY: A PROBLEM-SOLVING APPROACH

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Pubblicato in:	Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior vol. 38, no. 1 (2025), p. 149-169
Autore principale:	Savard, Martin
Altri autori:	Telahigue, Issam
Pubblicazione:	Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Soggetti:	Problem solving Customer services Complaints Marketing Brand loyalty User behavior Customer satisfaction Regression analysis Testing laboratories Telecommunications industry Employees Social networks Market research Variables Customer retention Market strategy Customer relations
Accesso online:	Citation/Abstract Full Text Full Text - PDF
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