ENHANCING CUSTOMER RETENTION IN THE MOBILE INDUSTRY: A PROBLEM-SOLVING APPROACH

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Detalhes bibliográficos
Publicado no:	Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior vol. 38, no. 1 (2025), p. 149-169
Autor principal:	Savard, Martin
Outros Autores:	Telahigue, Issam
Publicado em:	Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Assuntos:	Problem solving Customer services Complaints Marketing Brand loyalty User behavior Customer satisfaction Regression analysis Testing laboratories Telecommunications industry Employees Social networks Market research Variables Customer retention Market strategy Customer relations
Acesso em linha:	Citation/Abstract Full Text Full Text - PDF
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